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Online Marketing

Use effective and profitable Web marketing practices

Internet marketing offers countless opportunities. At NovaWeb, we opt for those that will be the most profitable for you, and that can be measured with the most precision. We’re obsessive about your results.

Depending on your needs, you’ll work with one or more of our qualified specialists : Internet strategists, social media specialists, usability experts, search marketing experts or analytics experts. Our project management team will also be with you every step of the way. They are committed to your goals, and will support you through the development of your Web marketing strategy and tactics.

What we can do for you:

  • Set priorities and a budget for your online marketing strategies and tactics
  • Produce an Internet marketing plan aligned with your overall marketing strategy
  • Create a performance-based online media buy strategy to reach your target audience
  • Build a network of influencers to spread the word about your offer
  • Use social media to build a sense of community among your clients
  • Set purchasing behavior in motion with an email marketing strategy
Content marketing

Your website content needs to be more than just informative : it needs to be persuasive, and demonstrate your position as a leader in your field. A strong content marketing strategy will allow you to stand out above your competitors in search, and grow your reputation among your target audience.

Email and newsletter marketing

The newsletter is still one of the best ways to reach out to your clients. Thanks to today’s tools, email can be your most powerful asset in a marketing strategy focused on conversion and relationship-building.

Web marketing plan

A Web marketing plan gives structure to your online marketing efforts, making sure that they correspond with your goals, and keeping them within a controlled and detailed timeline. We’ll make sure your plan fits well with your company’s global marketing strategy, and that it makes the most of your existing strategic assets.

Search and Social Ads

Online advertising allows brands to reach out beyond their existing networks, to tap into new, highly targeted audiences via search, social or display ads. We ensure companies get the best ROI in social advertising through strategic planning, top quality ad creative, and ongoing campaign measurement and optimization.